What Is Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.

That said: SEO isn’t just about optimizing your website.

In fact, SEO can and should involve other disciplines within digital marketing, including:

• Content marketing
• Public relations
• Branding
• Conversion rate optimization
• Coding and web development
• Content design
• User experience (UX)
• Lots more

In short, the sites that perform best in Google aren’t just good at SEO. They’re good at digital marketing in general.

When it comes to SEO for Google, keyword research should be your first step. That’s because you want to optimize your content around keywords that people type into Google.